Groove A/B Testing
Creating Email Templates and Subject Lines is an art, and it takes a lot of trial and error to concoct the right formula that will maximize engagement with your prospects. Simple changes, like removing one or two words from a subject line, can captivate your prospects differently. A/B Testing in Groove Flows allows you to test variations of email templates and subject lines to improve your open, click, and reply rates - until you pinpoint the most successful option.
How to Build A/B Tests for Your Email Steps
To add template variations, click on the three dots to the right of an email step and choose 'Add Template.'
You can select up to 4 templates (5 total on the step) for variations.
Once you've set up your alternative templates, you can enter the email step to check out your A/B tests. Groove will divide up your prospects for you so that an equal number of people will receive template A, template B, and so on.
You can adjust templates assigned by Groove if you'd like by clicking on 'Change Template' within your step!
In Flow workshop:
In Actions:
Within the People section of your Flow, you can breakdown the analytics of your A/B tests:
Constantly Test and Refine
It takes minimal effort to conduct A/B tests. So, as a best practice, you can do it often and across all your Flows. Consistent testing and refining can allow you to gain a profound understanding of your prospects and the best way to communicate with them.
Remember, the open rate of your email is often the result of the subject line, while the reply rate is often the result of the body of your email. Start by A/B testing the open rate of your first email by changing the subject lines. Analyze what kind of impact that can make on your prospects.
