Groove Email Throttling

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Groove Email Throttling


For Gmail users, there is a daily limit of 2,000 emails sent in a 24 hour period, and for Outlook users, the limit is 5,000 emails sent in a 24 hour period. Once you hit that limit, you are locked out of Gmail or Outlook until that email count resets. Additionally, all emails sent through Groove Flow also contribute to this number. Reps sending, scheduling, and auto-sending hundreds of emails per day will block them from sending any emails. Without any limits on how many flow emails a user can send each day, they can get into trouble when they hit these sending limits sending limit. 


With Email Throttle, managers and admins can help users avoid these issues by limiting and staggering the emails their users send out through flows! 

How to Set an Email Sending Limit




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  1.  Go to your Users Page in Manage My Org

  2. Select the User/Users you want to set an Email Throttle to

  3. Click on Actions and Scroll down to "Set Email Throttle Max."

  4. User the arrow keys or type in an Email Max you wish to set!


  • For G-Suite customers, the Email Throttle Max is 1,800 flow emails per day. For Microsoft 365 customers, the Email Throttle Max is 4,500 flow emails per day.

  • You can display the "Email Throttle" column by going to the Settings Cog at the top right and selecting that option


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    How Does Email Throttle Work?


    When users hit their email throttle limit, the rest of the emails in their Outbox or any others they try to send will be rescheduled for the next day. The rescheduled items are prioritized based on the people who are furthest along sequentially in your Flow. 


    • For example, If you have set the User's Email Throttle limit to 300 emails per day, they have auto-scheduled 450 emails to be sent out in steps 2 and 5 of the Flow on Monday at 11:00 am. 150 emails will be prioritized to be sent out on Tuesday at 11:00 am. The emails in the highest step number will be sent first, so step 5's contacts will receive the email before the contacts in step 2.


    Suppose there are steps in multiple flows scheduled to be sent out at the same sequential step. The higher step number will be considered when prioritizing. If they both have the same step number, the step with the higher day will take priority. 


    • For example, Say we have Flow A with Step 1 (sends out on Day 1), Step 2 (sends out on Day 2), and Step 3 (sends out on Day 3). Then we have Flow B with Step 1 (sends out on Day 1), Step 2 (sends out on Day 3), and Step 3 (sends out on Day 5). Flow B's Step 3 will be prioritized because they are both the same step, but Flow B has the higher day (in this case, Day 5). 


    Common Use Cases


    Give your team's time back! Email throttle will give your team time back in the day, and make sure they do those follow-up emails necessary for fostering a good relationship with prospects and customers.


    Avoid hitting Gmail/Outlook's sending limit. As you already know, a significant use case is to prevent your users from hitting Gmail's 2,000 emails or Outlook's 5,000 emails a day sending limit. Sometimes, when users hit this limit too many times, they can be put on a blocklist and unable to send emails.


    Stagger your Auto-import. If you have the featureAuto-import feature set up for a flow, hundreds of contacts can be uploaded daily. Again, you want to ensure your users aren't hitting that sending email limit, so email throttle is a great way to avoid this!


    Email Throttle FAQs


    • Without using Email Throttle, users are stopped at 1800 Flow emails per day (Gmail) and 4,500 Flow emails per day (Outlook) right now so that each user has some room to send emails directly from their inbox.

    • Set a limit lower than that to regulate further how many Flow emails users send daily.

TitleGroove Email Throttling
URL NameGroove-Email-Throttling

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