Oracle Marketing Cloud (Eloqua) Activity Signals in Clari

Oracle Marketing Cloud (Eloqua) is used by sales organizations to drive integrated cross-channel marketing, higher engagement across their content marketing campaigns, personalized B2B strategies, optimized B2C mobile marketing channels, and gain real-time analytics and insights.

If you’d like to learn more about Eloqua, check out Eloqua’s page on Oracle’s website.
 

Bringing Oracle Marketing Cloud (Eloqua) activity signals into Clari gives you visibility into prospect engagement with marketing materials at the opportunity level, allowing you to prioritize the right early-stage deals and follow up at the right time. This ensures that the sales team is getting the most out of marketing spend by putting all of the hard work that marketing is doing front and center in pipeline inspection workflows. 

To bring Eloqua activity signals into Clari, we lecerage Eloqua’s existing integration with Salesforce. You’ll find more information on Eloqua’s integration with Salesforce here.
 

Oracle Marketing Cloud (Eloqua) Activity Signals Setup

Once Eloqua is installed in your Salesforce environment, reach out to your Clari CSM with a screenshot of one of your Eloqua tasks from Salesforce to enable the integration.