PFL Activity Signals in Clari
PFL helps marketers move prospects through the funnel and drive results by incorporating personalized, high-impact, dimensional mail into their multi-channel strategy. If you’d like to learn more about PFL, check out their website.
To bring PFL activity signals into Clari, we leverage PFL’s existing integration with Salesforce. We also have a blog post if you’d like to learn more about just how excited we are to partner with PFL!
As PFL automates tactile marketing sends within your CRM, Clari displays that data within the context of the buyer’s journey. Managers and sales reps can see exactly where sent packages drove closed-won deals, and better understand which sends influenced deals.
Bringing PFL activity signals into Clari optimizes your sales process to identify the right time, place, and physical send to reach the right prospects and customers when their attention is most available.
You’ll find more information on PFL’s integration with Salesforce here.
PFL Integration Setup
Once PFL is installed in your Salesforce environment, reach out to your Clari CSM with a screenshot of one of your PFL tasks from Salesforce to enable the integration.
